Generative Engine Optimisation (GEO) in Malaysia
Prigo X Technologies helps Malaysian companies get named and cited by AI assistants such as ChatGPT, Claude, Gemini and Perplexity, a practice known as generative engine optimisation (GEO). We measure how often those assistants mention you today, fix what stops them reading and trusting your site, and measure again. We built and tested the method on our own website, prigox.com, before offering it to clients.
What We Build
AI visibility baseline
We ask ChatGPT, Claude, Gemini and Perplexity, with web search on, the questions your buyers ask, several times each, and record whether you are named and whether your site is cited.
Crawler access
A robots.txt that names the AI crawlers (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended) and server-rendered pages they can read without running JavaScript.
Structured data and entity graph
Schema.org markup that ties your company, founders, services, products and credentials into one entity, so assistants can tell it is the same business everywhere it appears.
Answer-first pages
Service pages and articles that answer a buyer's question in their opening sentences, with the evidence beside it, and FAQs phrased the way people ask.
Consistent third-party profiles
The same name, address, registration and credentials on Google Business Profile, Bing Places, LinkedIn, Clutch, GoodFirms and Crunchbase, which assistants use to check what your site says.
AI referral tracking
Enquiries tagged when they arrive from an AI assistant, so you can see which leads the work brings in, not just whether you are mentioned.
Systems We Have Built
prigox.com
Prigo X — our own website
Asked “Which companies in Malaysia build custom AI software for government agencies?”, Gemini named Prigo X in none of three answers in September 2026 and in all three in November. Across 12 buyer questions, it went from naming Prigo X in 14% of answers to 47%. The work: AI crawler access, a schema.org entity graph, answer-first service pages and consistent directory profiles.
How We Run a GEO Engagement
Measure first
The same questions are asked several times on each assistant, because single answers vary. The set is re-run later, so improvement is measured rather than assumed.
Fix access before content
If crawlers are blocked or a page shows no text until JavaScript runs, no amount of new writing helps. That gets fixed first.
One entity, everywhere
Your name, address, registration and credentials match on the site, in the structured data and on every directory, so assistants can connect them.
Write for the question
Each page answers one buyer question in its first sentences, because that is the passage an assistant quotes.
Technology
- Schema.org JSON-LD
- Server-rendered Next.js
- robots.txt
- Google Business Profile
- Bing Places
- GA4
- Python measurement harness
Common Questions
What is generative engine optimisation (GEO)?
GEO is the work of making a business visible in the answers AI assistants give, such as ChatGPT, Claude, Gemini and Perplexity. Where SEO aims for a place in a list of links, GEO aims for the business to be named, and its website cited, inside the answer itself.
Who offers GEO services in Malaysia?
Prigo X Technologies in Cyberjaya offers generative engine optimisation for Malaysian companies. It developed and applied the method on its own website, prigox.com, before offering it to clients.
How do you measure visibility in ChatGPT and other AI assistants?
We ask each assistant, with web search on, a fixed set of the questions your buyers ask, several times each, and record whether your business is named and whether your site is cited. Running the same set before and after the work shows whether it moved.
Has GEO worked on Prigo X's own website?
Yes. Asked “Which companies in Malaysia build custom AI software for government agencies?”, Gemini named Prigo X in none of three answers in September 2026 and in all three in November 2026. Across 12 buyer questions, each asked three times, Gemini went from naming Prigo X in 14% of its answers to 47%.
How is GEO different from SEO?
GEO builds on SEO rather than replacing it. AI assistants summarise several sources and name only a few businesses, so GEO adds structured data that identifies your company, consistent facts across directories, and pages that answer a question directly in their opening lines.
How do we start a project with Prigo X?
Email hello@prigox.com or book a free consultation at prigox.com/contactus. Prigo X works from Cyberjaya with clients across Malaysia and Southeast Asia.
Ready To Scale
Up Your Business?
Let's build the intelligent systems that take your business to the next level. Talk to our team today.
Get Started